Monday, February 10, 2014

Cheerios & Racists

Out of 56 Super Bowl commercials, 27 starred white men. Another 10 included white women. Another 8 included diverse crowds. Another 7 featured non-human characters. And the remaining 4 starred people of color.

Cheerios ran an ad a while back with an interracial family. There was a large backlash, on YouTube, from racists. It was a reminder — predictable to some, stunning to others — that we still have a bunch of racists in this country.

This Super Bowl, amidst a sea of white people ads, before an audience of racists, they showed a second ad with that interracial family. It was funny and adorable and it made me feel happy about Cheerios.

The original ad, from May:


The new one:

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